Virtuous Marketing includes the ability to create and store multiple email templates for your organization. We've even included a few Virtuous starter templates for inspiration. Use templates to make it easier for your whole team to send out emails using consistent "digital letterhead."

To get started working with templates, navigate to the Email page in Virtuous Marketing. To access Virtuous Marketing, look for the three dots in the upper-right corner of the screen, and click to switch from Virtuous CRM to Virtuous Marketing.

On the email page, you'll see two tabs at the top: "Emails" and "Templates." Click on "Templates," and you'll see that there are two options there:

  • Organization Templates - These are custom templates created by users in your organization. They should be branded with your logo, colors, and layout. (If you are just getting started in Virtuous, you will not have any templates stored here just yet.)
  • Virtuous Templates - These are default templates are included in every Virtuous instance. They are not branded with your log or colors, but these templates can be used as a starting point for creating your own custom templates.

Creating New Templates

To create a new template from scratch, click on the Actions button in the upper right, and then select "Create a Template."

This will launch the new template wizard.On the Setup screen, you'll be asked to fill in the information for your new template. All fields marked with an asterisk (*) are required.

  • Name: Provide a unique name for your template, to make it easy to identify. For example, "Monthly Newsletter Template" is better than "Email Template 2."
  • Email List: As when creating an email, you must select an Email List to associate with your new template. This does not restrict the use of this template; you will still be able to use it to create emails for sending to multiple lists.
  • Subject: Provide a default subject line. As with the email list, this does not affect any future use of this email template.
  • From Name: Each organization has a default sender set up in their email settings. By entering a value for the From Name, you can customize the sender for all emails using this template. Use this to personalize emails "from" a specific team member. This can be changed when creating an email from the template.
  • From Email: Similar to the From Name, a custom email address can be entered to personalize any email. This can also be changed when creating an email from the template.

Once you have entered the values for your template settings, click Next to be taken to the Build step and launch the email editor.

Working with the email editor, you can create the design and style for your email, adding specific fonts, colors, images, and aligning design elements as needed. Use the tips in this article on creating emails to learn more about working with the editor.

Once your template is complete, click on the Actions button in the upper right to see a preview of your template in both a desktop and mobile view, save your work and continue, save and return to the main email screen, or even send a test email to yourself or a colleague. Note: Merge Fields and custom senders will not be populated for a test email.

Using a Template

To use any of the Virtuous Templates, click on the three dots below the template you want to use.

This will bring up two options. Select "New Email" to use this template as a starting point for creating and sending an email. Select "New Template" to customize this template and use it as the basis for your own new Organization Template.

When using an Organization Template, just as with Virtuous templates, click on the three dots below the template you want to use.

This will bring up multiple options. use the "Download HTML" feature to view your template in a browser window. Click on "Edit" to make changes to the template. Delete the template if you no longer wish to use it. To create a new email using your template, click on "Copy." This will bring up a form allowing you to give the Copy a new name and select the option to use the copy as a new template or to create a new email.

Once you have selected an option, you'll be taken to the builder to create your email. Check out this article to learn more about creating and sending your email.

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