The Campaign Giving report provides detailed data on funds raised for a specific Campaign or for all Campaigns within a specified period of time. This report includes detailed information breaking down dollars raised by each Campaign Communication and Segment, including ROI (if cost data is included in the Communication and Segment setup).
Using this report, fundraisers can gauge the effectiveness of fundraising initiatives and analyze the performance of specific Segments, helping gain insight into which donors may respond best to particular messaging. Reviewing this data can help with measuring the impact of different fundraising tactics and provide benchmarks for setting future fundraising goals.
