How Does GoFundMe Pro Data Map to Virtuous CRM+?

Disclaimer: As of May 2025, Classy has rebranded as GoFundMe Pro. 

Once you've configured the GoFundMe Pro (formerly Classy) integration, you'll have some options for mapping your GoFundMe Pro data to Virtuous CRM+. In the Sync Settings, you'll configure many of your data settings. Here, we'll dive in on mapping specific data, and talk about some of the rules the sync feature uses in order to map data correctly.

Field Mapping

For starters, you'll have to option to customize mapping for specific fields. The available fields will include custom fields in Virtuous CRM+ and custom questions in GoFundMe Pro, along with a few standard fields.

Just select the correct Virtuous CRM+ field on the left and then the correct corresponding GoFundMe Pro field on the right. Make sure to click on the plus icon to save your entry, which will also allow you map another set of values (if needed). This mapping is only used if the Campaign Mapping toggle is off. When Campaign mapping is used, any GoFundMe Pro Custom Questions will be mapped to Custom Fields in Virtuous CRM+, but only if the field names are an exact match.

Campaign Mapping

If you wish to customize Campaign mapping, you'll need to toggle the "Campaign Mapping" setting to on (blue). Then you can select specific GoFundMe Pro Campaigns and map then to the correct Virtuous CRM+ Campaigns and Campaign Communications.

As when mapping individual fields, make sure to click the plus icon when setting your mapping.

The Virtuous Connect Sync will map Campaign data using a set of rules that will vary depending on the type of GoFundMe Pro Campaign used and the settings configured for the sync. The sync will also dynamically create new Segments in Virtuous CRM+ as needed, eliminating the need to continually monitor Peer-to-Peer fundraiser signups.

We'll take a look at the settings for mapping Peer-to-Peer Campaigns to Virtuous CRM+ first.

Peer-to-Peer Campaign Mapping

For Peer-to-Peer Campaigns, connecting the GoFundMe Pro Campaign with the correct Virtuous CRM+ Campaign in the sync settings will allow Virtuous Connect to create Campaign Communications and Segments in Virtuous CRM+ as gift transactions are received. If a gift has a Fundraiser, then that Fundraiser will be set as the Segment for the Gift. As a reminder, in Virtuous CRM+, each Gift is linked to a unique Segment, which in turn is part of a Campaign Communication, which in turn is part of a larger Campaign. For transactions linked to a Fundraiser, the hierarchy will look like this:

When creating Segments for individual Fundraisers, the sync will search for matching Contacts in Virtuous CRM+ and automatically set them as the Fundraiser for that Segment, making it easy to see what someone has raised right from their Contact record in Virtuous CRM+. In cases where an exact match cannot be identified, you will need to manually add a Contact to the new Segment after it has been created.

There may be cases when a gift is made to a Fundraising Team instead of a specific Fundraiser. In these cases, the Fundraising Team will be set as both the Campaign Communication and the Segment.

This structure will allow for clear reporting at the Campaign, Team, and individual Fundraiser level.

Fundraising Campaigns

For non-P2P Campaigns, the Campaign mapping logic is different. If a transaction does not have a Fundraiser or a Fundraising Team, then the sync will look for Source Codes. These are custom values that can be included in a giving URL when sending a fundraising email or even on a specific web page. These codes can then be mapped back to Virtuous CRM+ with a transaction.

In order to utilize Source Codes, you will need to first create your Campaign, Campaign Communication(s), and Segment(s) in Virtuous CRM+. Virtuous CRM+ will be the source of truth for your Segments in these cases. Then, you can use a Virtuous CRM+ Segment Code as the first Source Code for a GoFundMe Pro giving URL. (GoFundMe Pro allows up to two Source Codes for a giving URL; only the first will be mapped as the Segment Code. The second is fair game for any other tracking codes you'd like to use!)

For example, if your giving form is at this URL:

https://example.org/

And you'd like to track Gifts made on that page using Segment Code "ABC123," then your URL with the Source Code would be:

https://example.org/?c_src=ABC123

Whenever a donor clicks on this link to make a donation, their Gift will import to Virtuous CRM+ with "ABC123" as the Segment Code.

If a matching Segment cannot be found, the sync will create a new Segment using the Campaign and Campaign Communication specific in the sync settings. This is not recommended, as Segment Codes in Virtuous CRM+ must be unique, but there is no similar restriction on Source Codes.

If a transaction does not have a Fundraiser, a Fundraising Team, or a Source Code, but it is part of a Campaign that has been Mapped to a Virtuous CRM+ Campaign and Campaign Communication, then a new Segment will be created, using the GoFundMe Pro Campaign ID as the Segment Code.

Tributes

If a transaction includes Tribute information, then a corresponding Tribute will be created in Virtuous CRM+. The Tributee and Acknowledgee data will be mapped directly from GoFundMe Pro.

Events

When using GoFundMe Pro for Event Registration each Ticket purchase will come through to Virtuous CRM+ as a Gift. In order for the GoFundMe Event to properly sync over to CRM+, a Standard Event with the same name should be created in CRM+ first.

Registrants will be mapped to existing Individuals, or new Contacts can be created in the Gift & Contact Import Tool. All registrants will be set as Event Attendees on the Event in Virtuous CRM+. Note: the integration will not sync Attendance Status (e.g. Attended? Yes or No) in CRM+. Only the list of registrants is synced to the Standard Event.

Managing Project Data

It is strongly recommended that every Gift in Virtuous CRM+ should have both a Segment and a Project. The sync will automatically handle Segments, but you will need to manage Projects to make sure data in GoFundMe Pro matches data in Virtuous CRM+.

In GoFundMe Pro, this will require creating Program Designations. As you create your Program Designations, you'll want to ensure that they match the data in your Virtuous CRM+ Projects. The mapping from GoFundMe Pro to Virtuous CRM+ for this data will be:

Program Designation Name - Project Name

External ID - Project Code

Note that both must match (Designation Name must match to Project Name and External ID must match to Project Code) in order for Project data to sync correctly for your Gifts.

Giving Cart

For orgs using GoFundMe Pro’s add-on Giving Cart, also known as a Gift Catalog, supporters have even more ways to support your cause. To ensure these Giving Cart transactions are syncing to Virtuous CRM+, make sure to check the box for Studio Donations with the Virtuous CRM+ Connect <> GoFundMe Pro Sync Settings. Each order item (Donation) in a Giving Cart order comes through to the Virtuous CRM+ Import Tool as a separate gift. If any of the items include a Recurring Gift, that schedule and information will sync to Virtuous CRM+ as well. Click here to learn more about GoFundMe Pro’s Giving Cart functionality.