If you missed the live Training Deep Dive webinar, check out the full recording down below. In this session, Matt Bailey and Molly Kinder walk through the different layers of customization that can be baked into Email Marketing, Online Forms, and various aspects of a Multi-Channel Campaign.
To review the upcoming Live Product Training schedule and register, check out this Support Article.
Session Highlights:
00:00 - 08:15: Understanding Campaign Components
08:15 - 14:28: Responsive Fundraising Concepts and Lingo
14:28 - 22:26: Practical Application in Virtuous
22:26 - 25:36: Communication Strategy for Fundraising Programs
25:36 - 30:08: Understanding Segmentation in Communications
30:08 - 33:02: Defining Major Donor Segments
33:02- 39:16: Best Practices for Naming Segment Codes
39:16 - 44:29: Creating Effective Giving Forms
44:29 - 46:29: Account Creation for Donors: What You Need to Know
46:47 - 53:01: Utilizing Giving Forms Across Multiple Platforms
53:01- 59:59: Strategizing Your Fundraising Campaigns