Sending high quality emails via Virtuous CRM+ is an impactful part of a Responsive Fundraising strategy, and monitoring sent email statistics can help inform future email sends. This article covers the different ways you can review, access, and report on email activity to keep up with how users are engaging with your marketing.
Per Email
Each email sent via Virtuous CRM+ Marketing has a set of data and analytics available to review. To access this selection of information navigate to Marketing > Email.
On the main page, find the most high level analytics available. Those include number of Recipients, the Open Rate, and the Click Rate.
For more detailed information on a specific email, select the Actions drop-down menu and then select Versions.
On the next page, you may only see one version of this email available to review. If this was an email delivered via an Automated Workflow, then you are able to review the versions sent out per day. To access the detailed analytics of a specific version, select the Actions drop-down menu and then select Activity.
This page provides the most detailed data for this specific email. Along the top, six different email statistics are readily available. At a glance, see the below statistics:
- Delivered Percentage
- Unique Open Rate
- Unique Click Rate
- Spam Rate
- Group Unsubscribes
- Global Unsubscribes
Below is a more detailed information to review. Reference each email sent, in detail. To more easily view the data displayed here, use the Filter option available on the left-hand side of the screen.
The next layer of data available provides two more types of content to review.
- Subscribers with Most Opens: This section displays the recipients that have opened this specific email the most
- Link Statistics: This is a summation of how many times recipients clicked on various links, how many unique clicks accounted for and more!
Widgets and Reports
The Marketing Dashboard is an excellent place to quickly review email activity. As email engagement in dashboards and reports is dynamic, a recipient opening the same email multiple times impacts the statistics as time passes. Widgets are a good way to stay on top of email trends without having to run Reports. To learn more about the different Dashboards and the data offered, check out this Support Article.
One of the Standard Reports available to review is the Rolling Twelve Month Email Activity Report. This also shows sent email trends across an entire year. To learn more about the Rolling Twelve Month Email Activity Report, check out this Support Article.
Sent Email Query
The Sent Email Query type allows you to search by specific attributes having to do with emails you have sent via Virtuous CRM+ Marketing. Below is an example of fields available.
With this data available, you can use a Sent Email Query to target recipients with a variety of hyper-tailored content. For example, send a followup to Individuals that did NOT open your previous email or who DID click on a specific link. Using this level of data will increase the level of Responsive content your team is able to deliver.
How Long Is Sent Email Data Available?
Within 90 days of the original email send date, you have access to all email data, including status statistics and detailed sent email tables. For example, the detailed Emails table on a specific send's Activity page is available for only 90 days after the original email send date.
After 90 days of the original email send date, the detailed Email table is no longer accessible, but the overall email statistics for a that send continue to be available.